Citroën junto al Bafici

La automotriz acompaña la 18° edición del Festival Internacional de Cine Independiente que se realizará del 13 al 24 de abril en Buenos Aires.

Citroën Bafici

La ciudad se viste de cine y Citroën acompaña con una propuesta muy original: la puesta en escena de un C3 desde donde los clientes e invitados especiales de la marca pueden ver, a través de su impactante parabrisas Zenith, cada una de las películas que se proyectan en el Centro Cultural Recoleta.

A su vez, la nueva central multimedia de la gama C3 le acercará a los “pasajeros” el audio original de la película a través de su conectividad y los parlantes internos.

Organizado por el Ministerio de Cultura del Gobierno de la Ciudad de Buenos Aires, el “BAFICI” es un nombre con peso propio en el calendario. Y Citroën, fiel a su ADN que lo distingue en el campo de las acciones innovadoras, decide vincularse de manera directa con las manifestaciones culturales más calificadas, por eso es protagonista como main sponsor del festival.

Valentina Solari, directora de Marketing y Comunicación de la compañía, expresó: “Somos mucho más que una marca automotriz consolidada en el país. La gente nos identifica también por otros valores, como nuestras manifestaciones artísticas que sabemos son un componente vital en la estrategia que tiene tenemos como Marca: queremos expandir, sorprender, abrir fronteras, incluso desde los formatos menos esperados, como en este caso con el Autocine C3. Innovar es parte de nuestro estilo”.

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