Ford anticipa sus acciones de verano

La marca confirmó que estará presente en Cariló con un stand en una de las esquinas principales, donde el Mondeo será el gran protagonista. También habrá travesías y pruebas de manejo.

Ford veranoA pesar de la crisis que vive el sector automotriz las acciones de comunicación y marketing no pueden detenerse, y por eso muchas marcas mantendrán sus acciones de verano, quizás más reducidas o austeras, pero el objetivo es estar presente.

En el caso de Ford, la compañía adelantó que ocupará el stand que hace cuatro años tiene en Cariló, de 800m2, donde el Mondeo será el gran protagonista.

El stand tendrá un diseño siguiendo el estilo de la mara, apoyado en el Kinetic Design. Además contará con un Garden Wall que mejora la calidad del aire, captura polvo y partículas suspendidas, absorbe CO2 y produce oxígeno, entre otros beneficios.

El espacio estará abierto a partir del próximo viernes 26 de diciembre con test drives, diferentes travesías -nocturnas, de mujeres y extremas-, y clínicas de 4×4.

Bajo el nombre de Ford Kinetic Summer Attraction 2015, también se podrá experimentar la tecnología y el diseño de los productos globales de Ford.

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