Chevrolet presentó su estrategia de marca para 2016

En la  Primera Convención Nacional, directivos del grupo, frente a los representantes de concesionarios y autoridades de la marca, explicaron las claves para este año.

Chevrolet

Con la presencia de presidente y director Ejecutivo de GM Argentina, Carlos Zarlenga, junto a directivos de la empresa, Chevrolet realizó la Primera Convención Nacional para presentar la estrategia de la marca para este año, mostrar los próximos lanzamientos así como los avances de la inversión en el Complejo Automotor de Rosario y las nuevas tecnologías aplicadas a los vehículosque este año llegarán a la Argentina.

“Estamos muy entusiasmados con todos los nuevos lanzamientos que tendremos para este año; son productos exitosos que llegarán con nuevas líneas diseñadas para ganar clientes, afirmó Zarlenga. “Junto a nuestros aliados de negocio, mostraremos que podemos ganar cuando nos lo proponemos”.

Pablo Recalde, presidente del Consejo Consultivo de Concesionarios Chevrolet, felicitó a los miembros de GM por la organización del evento que demostró una sinergia absoluta entre los equipos de la marca, los concesionarios y los socios estratégicos. También se mostró entusiasmado por los modelos que llegarán al país y al término del evento aseguró que la Red de Concesionarios de la marca estaba lista para pelear por el liderazgo del mercado.

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