Citroën lanzará 12 modelos en 2017
Durante la presentación del C-Elysée, la marca confirmó los planes para el año próximo. Esperan crecer un 30% en ventas con nuevos vehículos, restyling y animaciones de gama.
Las expectativas no hacen más que consolidar el incremento obtenido durante este año para Citroën, que llega a 25% en un mercado que cerrará con una suba de 8 por ciento. Según Osvado Marchesín, director de Ventas de Citroën, se patentarán 672.000 unidades totales en 2016, mientras que el año próximo llegaría a las 700.000
Sin embargo, este no será el único producto importante para la marca el año próximo, ya que, durante la presentación, se confirmó el lanzamiento de otros 12 modelos, entre los que se incluyen 5 productos nuevos, restyling y animaciones de gama.
Sobre los nuevos productos, Valentina Solari, directora de Marketing, adelantó que uno de ellos será el Cactus, un modelo que permitirá ampliar aún más los nichos que cubre la marca en el mercado local, que con el lanzamiento del C-Elysée llega al 60% del mercado.
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